A world’s leading ICT company, sought Cooler Master corporation, to build up a series of thermal solution for its gaming sub-brand. Cooler Master was tasked to develop thermal solutions for a series of gaming desktop products, from air-cooled to water-cooled solutions correspond to a different segment of gaming desktops.
The client is facing numerous competitors in the market; therefore it wished Cooler Master to provide solutions posses with both performance and efficiency. Meanwhile, one of this series’ marketing highlight is “over clocking,” Cooler Master must deliver extraordinary solutions to improve the overall system performance.
Master customized solutions for client’s three-segment products:
- Entry-level: system fan and air-cooled CPU cooler
- Middle-level: high-performance system fan and air-cooled CPU cooler
- High-level: high-performance system fan and water-cooled CPU cooler with 240 radiator
Client successfully launched this series of gaming desktop during H2Y17 to H1Y18. For the next generation (plan to be launched on H1Y19, Cooler Master also provided various modified design ideas including:
- Upgrading the system pump